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Chinese car brands see 88% growth in Greece
Chinese automotive manufacturers are rapidly expanding their presence in the Greek market. According to data from the Association of Importers and Representatives of Automobiles (SEAA), registrations of Chinese passenger vehicles rose by 88.1% during the first nine months of 2026, reaching 12,081 units compared to 6,421 in the same period of 2025.
This surge has increased the market share of Chinese brands from 5.72% to 10.49% year-on-year. In September 2026 alone, Chinese vehicle registrations accounted for 15.36% of the total market. MG remains the leading Chinese brand in Greece with 3,717 registrations during the nine-month period, followed by Chery, which recorded 3,105 registrations.
Chery has seen significant growth, increasing its registrations from 267 in the first nine months of 2025 to 3,105 this year. Additionally, Lepas, a new premium brand from the Chery Group, has officially debuted in the Greek market through importer Italian Motion. The brand is launching with hybrid L8 and L6 PHEV models, with a fully electric L4 BEV expected in December.
Entities
Association of Importers and Representatives of Automobiles · Chery Group · Greece · LEPAS · MG