Chinese car brands slash prices in Vietnam to boost market share

Chinese automotive brands in Vietnam are implementing aggressive pricing strategies and promotional packages to increase their market share. Despite a growing number of brands entering the market—including BYD, Geely, GAC, MG, Omoda, and Wuling—these manufacturers continue to face intense competition and are utilizing significant discounts to attract customers.

BYD is offering incentives valued at up to 100 million VND. For example, the BYD Seal 5 (2025 VIN) features a 100% registration fee waiver, while other models like the Dolphin and Sealion 6 receive various cash supports and accessory packages. Geely has also reduced prices across several models; the Monjaro has seen a price drop of approximately 150 million VND, and the Coolray's starting price has been lowered to 469 million VND.

These promotional efforts include direct price cuts, registration fee support, interest rate assistance, and various service benefits such as insurance and roadside assistance. The expansion of Chinese brands covers multiple segments, including sedans, SUVs, MPVs, electric vehicles, and hybrids.