Chinese car makers boost sales across Europe

Chinese automotive groups are rapidly expanding their presence in European markets. BYD, a global leader in electric vehicles, has been selling models such as the Dolphin, Atto 3 and high‑performance Seal in France since 2023, emphasizing aggressive pricing, long range and vertically integrated production of batteries and bodies. Its luxury subsidiary Denza has also been showcased in Paris with the Z9 GT, offering premium performance at prices lower than many European sports cars.

MG, once a British brand, was revived after being acquired by SAIC Motor and now records historic sales in the United Kingdom. The marque attributes its growth to modern, well‑equipped models sold at competitive prices, a direct sales approach and attractive warranty terms, allowing it to outpace long‑established rivals.

The influx of Chinese manufacturers, including newer brands like Zeekr, Xpeng, Omoda and Jaecoo, is challenging traditional European and Asian automakers, prompting concerns among legacy firms about market share erosion.