Chinese motorcycle manufacturers expand global market share

Chinese motorcycle manufacturers are significantly increasing their presence in both European and Southeast Asian markets. In the European Union, China has become the second largest motorcycle supplier, trailing only Japan. According to the Association of European Motorcycle Manufacturers (ACEM), Chinese imports accounted for 27.1% of the EU motorcycle market value in 2025, totaling approximately 1 billion Euros. This growth is particularly notable in the segment of motorcycles with engine capacities exceeding 250cc, where Chinese market share rose from 7% in 2019 to nearly one third by 2025.

In Southeast Asia, Chinese electric motorcycle brands such as Yadea and Aima are seeing increased demand in countries including Vietnam, Myanmar, and Indonesia. This shift is driven by rising fuel costs and government policies aimed at limiting gasoline-powered vehicles. For instance, Indonesia has planned subsidies for 100,000 electric motorcycles starting in June 2026. Chinese companies benefit from competitive pricing and highly specialized industrial supply chains covering batteries, motors, and electronic control systems.