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[BUSINESS] · United States · 3 sources

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Chipotle introduces oversized ‘Big Ass Bag’ for Family Meals campaign

Chipotle Big Ass Bag Family Meals digital sweepstakes takeout packaging

Chipotle has introduced the ‘Big Ass Chipotle Bag,’ a limited-edition, oversized version of its standard takeout packaging. Launched on October 13, the bag is part of a marketing campaign for the company’s digital-exclusive Family Meals.

The bag is significantly larger than standard packaging, measuring 36 inches wide, 24 inches tall, and 12 inches deep, with a total capacity of 170 liters. Chipotle Chief Brand Officer Fernando Machado noted that the initiative aims to provide an over-the-top upgrade to a recognizable part of the brand experience.

The item is not available for direct purchase but can be won through a digital sweepstakes for U.S. Rewards members. The sweepstakes runs from October 13 through November 10, 2026. Participants can earn automatic entry by placing eligible Family Meal orders through the Chipotle app or website, though a no-purchase entry method is also available.

Entities

Chipotle · Fernando Machado

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Sources

Chipotle's 'Big Ass Bag' Is What Happens When Takeout Goes Haute Couture [wobm.com]
Chipotle's 'Big Ass Bag' Is What Happens When Takeout Goes Haute Couture [mybeachradio.com]
Chipotle's 'Big Ass Bag' Is What Happens When Takeout Goes Haute Couture [92moose.fm]