Chipotle partners with Salish Matter for new meal launch

Chipotle has partnered with social media creator Salish Matter to launch ‘The Salish Matter Order,’ a limited-time meal featuring a cheese quesadilla with white rice, black beans, and guacamole, served with chips and chocolate milk. The collaboration, available via the Chipotle app and website, marks the company’s first partnership with a Gen Alpha influencer.

To promote the launch, Chipotle is hosting a contest where five winners can receive a trip to Los Angeles. The prize includes round-trip airfare, hotel accommodations, and a chance to participate in a Chipotle experience with Matter.

In separate business news, San Diego-based beef birria brand Mike’s Red Tacos has appointed Andrew Feghali as its new CEO to lead growth following a new franchising strategy. Founder Mike Touma has transitioned to the role of chief brand officer, and Stephen Jennings has been named chief financial officer.