Chivas and Nike unveil charrería-inspired third kit

Nike and Chivas have officially unveiled the club’s third kit for the 2026-2027 season. The design departs from the team’s traditional red and white colors, featuring a black base with gold details inspired by the Mexican tradition of charrería.

The kit incorporates cultural elements such as graphic patterns reminiscent of piteado belts on the chest and sleeves. It also features a retro crest used by the club in 1908, consisting of intertwined C and G letters. The visual identity includes custom typography for player names and numbers, also inspired by charrería aesthetics.

As part of the ‘Herencia Sagrada’ (Sacred Heritage) campaign, the launch highlights the connection between the football club and Mexican identity. The uniform utilizes Nike Aero-FIT technology, which includes specialized weaving and mesh zones to improve airflow and athlete performance.