Chocolate industry valued at $120 billion, with Italian market topping $3 billion

World Chocolate Day on July 7 highlights the growth of the global chocolate market, which reached about $119.6 billion in 2026 and is projected to exceed $152 billion by 2031. In Italy, the sector is worth more than $3 billion and is growing at an annual rate of roughly 5.2%, outpacing the global average.

The article traces chocolate’s origins from Maya and Aztec ceremonial uses to its introduction in 16th‑century Europe, the rise of chocolate houses, and its modern status as both a sweet and savory ingredient. Scientific studies note cocoa’s flavonoids may support cardiovascular health, cognition and mood, while moderate dark‑chocolate consumption can benefit gut microbiota. Recent trends such as “Dubai Chocolate” and cocoa‑infused pasta illustrate the product’s evolving culinary appeal.