chocoZAP expands to Malaysia as part of global gym rollout

The convenience gym brand chocoZAP, operated by RIZAP Group Inc., has opened its first location in Malaysia, following previous expansions into Hong Kong, Taiwan, and Singapore. The company aims to establish a global presence with a target of up to 150 overseas locations by March 2027.

The expansion into Malaysia is driven by the country's rising health challenges, including obesity and diabetes, alongside environmental factors such as extreme heat and limited pedestrian infrastructure that discourage outdoor exercise. chocoZAP offers an affordable, all-inclusive model that includes training machines, pilates, beauty services, workspaces, and laundry facilities.

Currently, all international locations are operated directly by the company to ensure brand consistency and rapid data collection. Future expansion plans include scaling up in Hong Kong and Taiwan, exploring markets in Vietnam, and eventually testing operations in Europe and the United States.