Chongqing motorcycle trade show highlights Chinese industry growth

The 24th China International Motorcycle Trade Exhibition recently concluded in Chongqing, showcasing the rapid evolution of the Chinese motorcycle industry. The event featured 1,120 exhibitors across 190,000 square meters and attracted over 1,700 foreign buyers from nearly 90 countries.

Attendees noted a significant increase in new energy models, including electric off-road motorcycles. Italian companies are finding growing opportunities in the region due to Chongqing's established supply chains and expanding domestic market. Moto Morini, an Italian brand founded in 1937, utilized the exhibition to present new models, noting that the Chinese market is highly competitive yet promising.

In related industry news, Husqvarna has confirmed its participation in EICMA 2026. The brand intends to showcase a selection of motorcycles that represent its current product variety and future development direction.