Chopard celebrates 50 years of Happy Diamonds

Chopard is celebrating the 50th anniversary of its Happy Diamonds collection with a new campaign featuring ambassadors Bella Hadid and Liu Wen. The campaign highlights the brand’s signature concept of diamonds that move freely across the dial rather than remaining fixed.

A central part of the release is the Happy Sport The First, a reinterpretation of a 1993 design by Caroline Scheufele. This model combines steel and diamonds, updated for modern proportions and available in 26 mm and 33 mm sizes.

Additionally, the brand has updated its Happy Diamonds Heritage collection. This includes a 34 mm mechanical model featuring Chopard’s in-house 10.01-C hand-wound movement with a 45-hour power reserve and 21 floating diamonds, as well as a 24 mm quartz version containing nine suspended diamonds. Both collections utilize Responsible Jewelry Council-certified stones and ethical 18-karat gold.