Chopova Lowena features canine models at London Fashion Week

British fashion label Chopova Lowena featured canine models during its Spring/Summer 2027 show at London Fashion Week. Held on a bowling alley runway, the presentation included dogs wearing elaborate, protective outfits such as airbag-style puffer jackets, anti-theft gear with security cameras, and even a parachute.

The show was a collaboration between designers Emma Chopova and Laura Lowena-Irons and Lloyds Bank. The initiative aimed to raise awareness regarding the importance of pet insurance by using tongue-in-cheek designs that illustrated extreme measures owners might take to protect pets from accidents or theft.