Chopstix promotes Elio Elia to Marketing Director

Chopstix, a major UK-based Chinese-inspired quick service restaurant (QSR) group, has promoted Elio Elia to Marketing Director. Elia has been with the company for 11 years, previously serving in supply chain, procurement, and as Commercial Director.

In his new role, Elia will oversee the integration of marketing, commercial, and innovation strategies to support the brand’s expansion within the UK and mainland Europe. This follows the company’s recent entry into the French market. The Chopstix Group currently operates more than 170 stores and aims to become the largest Asian QSR company on the continent.