Chorus launches ‘Go Clicker Than Ever’ fibre campaign

Chorus and McCann New Zealand have launched a new integrated marketing campaign titled ‘Go Clicker Than Ever’ to promote the speed and reliability of fibre broadband technology.

As the lead agency for creative, strategy, and media, McCann New Zealand developed a hero film featuring an everyday New Zealander using Irish dance as a metaphor for the speed and precision of clicking through digital content. The campaign aims to make the benefits of fibre connectivity feel tangible to consumers by demonstrating how the technology can keep up with fast-paced digital activities like streaming and uploading.

To support the launch, McCann has implemented a media strategy designed to reach audiences through various channels, including sports and streaming services, to ensure fibre remains top-of-mind during periods of high connectivity usage.