Chris Bird leads 1xBet media workshop for Nigeria's 2026 1xCup

On 29 July, the global betting firm 1xBet hosted a virtual Media and Communications Workshop for press officers and sports journalists from teams participating in the 2026 1xCup Nigeria programme. The session, aimed at strengthening matchday communication, visibility and reputation, was facilitated by Chris Bird – former Chief Marketing Officer of Manchester City, founder of an independent media agency and Strategic Brand Advisor to 1xBet.

Bird emphasized that football stories should focus on people – players, coaches, volunteers and supporters – rather than just results. He introduced a three‑stage communication framework covering pre‑match, live‑match and post‑match content, and highlighted five essential photographs (team, action, celebration, coach, supporters) that clubs should capture to generate engaging coverage beyond the final score.

The workshop reflects 1xBet’s broader commitment to supporting the development of football communication in Nigeria, helping clubs and grassroots teams engage more effectively with supporters, sponsors, media and local communities.