Christian Wiegand named head of marketing at XPENG Germany

Christian Wiegand will assume the role of Head of Marketing for XPENG Germany on 1 August 2026. He brings 15 years of marketing experience, including more than a decade in the automotive and supplier sectors, with previous positions at Audi, MG, Nokian Tyres and most recently leading NIO’s marketing in Germany and Europe.

In his new position Wiegand reports to Country Manager Kai Qian and will be responsible for the strategic direction and operational execution of all marketing activities for the Chinese high‑tech EV brand in Germany. His mandate includes expanding brand awareness, positioning new models, and coordinating closely with sales and dealership partners to showcase XPENG’s growing model range.

Kai Qian said, “We are pleased to welcome Christian Wiegand, whose experience with electric‑mobility brands will help us sustainably grow the XPENG brand in Germany.” Wiegand added, “XPENG is one of the most exciting and fastest‑growing automotive brands in Germany; my task is to build on the strong foundation already laid and make XPENG a permanent fixture in the German market.”