Christophe Hondelatte seeks sponsors to save podcast

French journalist Christophe Hondelatte has issued an urgent appeal for sponsors to ensure the survival of his independent podcast, ‘100% Hondelatte’. Following his departure from Europe 1, the 62-year-old broadcaster is facing significant financial challenges in maintaining his autonomous digital production.

To attract advertisers, Hondelatte released an unconventional and humorous video on social media. In the clip, he appears in a bathroom setting and uses comedic props, including underwear from the brand ‘Le Slip Français’, to grab the attention of potential partners. He stated candidly, ‘Without sponsors, it’s burnt. I need sponsors. I don’t have enough.’

Interested brands are being directed to contact Acast, his official production partner. Hondelatte has also called upon his audience to suggest potential commercial partners to prevent the program from being removed from digital platforms.