Churrasco On Fire festival debuts in Jacareí

The Churrasco On Fire festival, created by the sertanejo duo Fernando e Sorocaba, is making its debut in Jacareí, São Paulo, on October 17. The event combines live musical performances with a premium open barbecue experience.

Organizers report that over 80% of tickets have already been sold. The festival features a variety of meat cuts, including picanha, ancho, chorizo, and brisket, alongside unique culinary offerings such as bacon with cotton candy. The event utilizes a specialized gourmet structure known as the ‘Máquina do Churrasco’ and employs approximately 300 professionals to manage the gastronomic operations.

Ford is sponsoring the event as part of its ongoing partnership with Fernando e Sorocaba, who serve as brand ambassadors in Brazil. As part of the sponsorship, Ford will showcase its Ranger, F-150, and Maverick pickup trucks and provide exclusive experiences for customers, including special VIP areas.