Cigna Healthcare Hong Kong sees 38% jump in online insurance visits

Cigna Healthcare Hong Kong has reported a 38% year-on-year increase in visits to its online insurance application platforms. This growth reflects a trend of more customers initiating their health insurance searches through digital channels.

To accommodate this shift, the insurer has updated its online experience. The refreshed platform features a ‘Choose Your Insurance’ tool that provides tailored plan recommendations based on user input. It also allows customers to compare plan features, premiums, and coverage side-by-side, obtain instant quotations, and add family members to a single application.

For customer support, the platform offers access to representatives via a hotline or WhatsApp Live Chat. The digital process also allows applicants to save their progress for later completion. Payment options include credit and debit cards, UnionPay, PayMe, the Faster Payment System (FPS), and QR codes or email links for recurring premiums.