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CIMB Niaga launches OCTO financial solution for Gen Z
CIMB Niaga has launched ‘OCTO untuk Pejuang Mimpi’, a financial solution initiative specifically designed to assist the younger generation, particularly Gen Z, in managing their finances within a digital lifestyle. The initiative was introduced during the ‘OCTO Go Dompetless, Wear Pocketless’ talk show at the Kejar Mimpi FEST 2026 in Jakarta.
The program utilizes the ‘O-C-T-O’ approach, which stands for Olah Dana (Manage Funds), Capai Mimpi (Achieve Dreams), Tangkis Risiko (Mitigate Risks), and Optimalkan Keseruan (Optimize Fun). Through the OCTO application, young users can handle daily financial needs, savings, and investments.
To increase engagement with the target demographic, the launch event featured the girl group MARBLES. CIMB Niaga aims to provide a financial foundation that helps young people navigate challenges such as managing their first income and prioritizing long-term goals over immediate needs.
Entities
CIMB Niaga · Jakarta · MARBLES