CINEMAX celebrates 20 years of cinema operations

CINEMAX is celebrating its 20th anniversary, marking its growth from a few multiplexes to a network of 16 cinemas operating in Slovakia, the Czech Republic, and Romania. The company has navigated challenges such as digitalization, the pandemic, and the rise of streaming services by investing in advanced technologies like IMAX, Dolby Atmos, 4D-BOX, and VIP Lounges.

In terms of historical attendance, ‘Avatar: The Way of Water’ holds the record as the most-watched film at CINEMAX over the last two decades, with more than 214,000 viewers. It is followed by ‘Zootropolis 2’ and the local production ‘Černák’. In IMAX halls, ‘Odysea’ has recently taken the top spot, surpassing titles such as ‘Oppenheimer’ and ‘Dune: Part Two’.

Looking forward, the cinema chain aims to deepen audience loyalty through data personalization and the CINEMAX club, while continuing to introduce new cinematic technologies to remain a competitive alternative to home viewing.