Cineverse launches Vaudio to convert audio ads into CTV assets

Cineverse has launched Vaudio, a new ad technology designed to convert existing podcast, radio, and streaming audio commercials into visual assets for connected TV (CTV). The tool allows advertisers to expand their reach into streaming-TV environments without the need for traditional, high-cost video production shoots.

Vaudio utilizes the ad infrastructure from IndiCue, a CTV monetization platform acquired by Cineverse earlier this year, and integrates it with the company’s Matchpoint technology ecosystem. The goal is to utilize underused CTV inventory by pairing audio creative with lightweight visual formats suitable for living room screens, aiming to increase brand awareness and consumer recall.