CIPRO Group launches JTI Ploom Aura in Cyprus

CIPRO Group has officially introduced JTI’s Ploom brand to the Cyprus market, celebrating the launch with a “Feel the Aura” event at the Rocks Hotel. The product, Ploom Aura, became available to consumers in June across various locations, including Kyrenia, Nicosia, and Famagusta, as well as in airport duty-free shops.

Sami Efe, Managing Director of CIPRO Group, highlighted the partnership with JTI, noting that the collaboration aims to bring innovative products to the region. The Ploom Aura features Seamless Heated Technology designed to reduce odor and offers several color options, including Jet Black, Lunar Silver, Rose Gold, and Navy Blue.

Originally launched in Japan in 2016, the device features an ergonomic design developed through international consumer research and allows for personalization through various accessories.