Circana Japan report: Shake consumption rises 8.7%

Circana Japan has released a market report indicating that the consumption opportunities for shakes in the food service industry increased by 8.7% year-on-year between July 2025 and June 2026.

While hamburger-based fast food chains maintain a dominant market share of nearly 90%, beef bowl-based fast food chains are seeing rapid growth. Their share of shake consumption rose from 0.1% two years ago to 5.5% during the reported period. This shift is viewed as a strategic move by beef bowl chains to attract women, children, and families, as well as to capture demand during non-peak hours.

Industry experts attribute the rising demand to prolonged and intense summer heatwaves. Companies are increasingly utilizing shakes and slushy-style beverages as heatstroke prevention products and seasonal offerings to maintain consumer interest.