Ciro Hashimoto appointed CRO of N Sports / NWB

N Sports / NWB, a multiplatform sports media ecosystem, has appointed Ciro Hashimoto as Chief Revenue Officer (CRO). The appointment aims to strengthen the group's leadership and drive commercial strategy during a period of operational expansion.

Hashimoto brings over 20 years of professional experience, having held roles at major companies including Globo, Mercado Livre, and Editora Abril. His expertise includes go-to-market strategies, digital monetization, and new business development.

In his new role, Hashimoto is tasked with integrating commercial opportunities across the group's brands, which include N Sports, NWB, intellectual properties, events, and a partnership with the Nose agency, which specializes in the creator economy. The objective is to move beyond traditional media sales and sponsorships to create projects that connect brands with sports communities through measurable and impactful business solutions.