CIT Insular La Palma launches promotional campaign with Civitatis

CIT Insular La Palma has launched its first promotional campaign in partnership with Civitatis, an online platform specializing in guided tours and excursions. The initiative, funded by the entity's own resources, will run through December 2026.

The campaign aims to diversify La Palma's tourism promotion strategies using digital channels, including newsletters, push notifications, and content on Instagram and TikTok. Additionally, the plan includes display advertising and the distribution of a promotional video to 213 travel agencies across Spain. Óscar León, president of CIT Insular La Palma, stated that the partnership incorporates new communication tools to consolidate the island's image as a sustainable and authentic destination.