Citroën launches new C5 Aircross edition and Italian marketing campaign

Citroën is introducing several new initiatives across its European markets. The company has launched the Emeraude edition of the C5 Aircross SUV, featuring a unique emerald paint inspired by the landscapes of Brittany. This limited version emphasizes premium interior materials and advanced comfort features, such as the Advanced Comfort suspension and the Drive Assist 2.0 package.

In Italy, Citroën has launched a new marketing campaign titled ‘Sytroën,’ featuring French actor Omar Sy. The campaign promotes low monthly financing options for the C3 and C3 Aircross models. While the advertised monthly rates are as low as 49 euros and 99 euros respectively, the offers require significant down payments and a large final installment at the end of the term.