Citymapper and BBC Studios partner to launch Bluey features

Citymapper and BBC Studios have launched a collaboration to introduce Bluey-themed features to the transport app. Part of the ‘Play The Bluey Way’ global campaign, the partnership aims to make urban travel more engaging for families.

The new ‘For Kids’ feature is available in more than 40 cities across the UK, US, and Australia. It includes curated kid-friendly routes that prioritize shorter walking times, step-free access, and pram-friendly stations. Users can also personalize their navigation with custom Bluey icons and access video clips and games via Bluey.tv to keep children entertained during journeys.

As part of the rollout, Citymapper is also launching in Brisbane, Australia, featuring co-branded elements to celebrate the character’s hometown.