CJ CheilJedang launches Food AI 360 to accelerate global K‑Food growth

South Korean food conglomerate CJ CheilJedang has introduced an AI‑driven marketing intelligence platform called Food AI 360. The system integrates real‑time trend analysis, concept development, market‑response monitoring and consumer‑feedback prediction to streamline product planning and launch. It was first deployed in CJ’s domestic units in June 2023 and rolled out to its U.S. operations by the end of June 2024, with further expansion planned for Japan and European markets.

Food AI 360’s “Concept Studio” feature generates product ideas, suggests packaging and forecasts consumer reactions. Products such as the Matcha Instant Rice (말차 햇반) and Bibigo Salmon Steak, both developed using the platform, have achieved strong sales – the former surpassing 1.4 million units in six months and the latter reaching similar success. CJ CheilJedang intends to use the AI insights to extend its flagship brands into new snack and beverage categories, aiming to boost the global competitiveness of K‑Food.