CJ CheilJedang renews CJ The Market mobile app with AI features

CJ CheilJedang has announced a comprehensive renewal of its official online mall mobile app, ‘CJ The Market’. The update focuses on evolving the grocery shopping experience by allowing customers to discover new products, trends, and benefits more efficiently.

The revamped app integrates AI-based curation and enhanced personalized recommendations. By analyzing customer behavior data, purchase tendencies, and order history, the platform provides tailored suggestions, such as exclusive benefits for first-time visitors and customized product recommendations for existing customers based on their interests.

Technological improvements include an AI-driven curation system that replaces manual selection. For instance, in the ‘Lime’ Health & Wellness section, AI is used to automatically inspect and classify customer review photos. Additionally, the user interface (UI) and user experience (UX) have been optimized, featuring a new Korean-language logo and a design motif inspired by circular plates to create a smoother shopping journey.