CJ CheilJedang to launch Yeoju rice instant meals at E-mart

CJ CheilJedang is launching a new instant rice product, ‘Hetbahn Yeoju Rice,’ exclusively for E-mart stores starting October 12. The product utilizes ‘Jinsangmi’ rice produced in Yeoju and includes barley-infused water.

This initiative follows a mutual cooperation agreement signed between Yeoju City, the Yeoju City Agricultural Cooperative Joint Business Corporation, and E-mart. The partnership aims to expand the distribution of regional agricultural products by linking local supply chains with large-scale food manufacturing and national retail networks.

While household rice consumption in South Korea has decreased, consumption within the food and beverage manufacturing sector has seen a significant increase. CJ CheilJedang intends to continue its practice of contract farming with local farmers to support regional economies and expand domestic rice consumption.