CJ ONE gains 124,000 new members through Wonder Series promotion

CJ OliveNetworks announced that its lifestyle membership service, CJ ONE, has gained approximately 124,000 new members over a two-month period through its ‘Wonder Series’ promotion. During this timeframe, the service recorded 1.1 million unique visitors.

The ‘Wonder Series’ features monthly events held on dates containing the number ‘1’ (the 1st, 11th, and 21st), including ‘Wonder Week’ for daily benefits, ‘Wonder Raffle’ for prize draws, and ‘Wonder Quiz’ for points and brand benefits. Previous collaborations with brands such as Tous Les Jours and Mega MGC Coffee resulted in over 340,000 coupon downloads. This surge in engagement led to a 63% year-on-year increase in members actively earning or using points at affiliated locations in August.

For September, CJ ONE is expanding its reach by collaborating with the self-photo brand Photoism, offering 50% discount vouchers to the first 100,000 members. Additionally, the service has integrated with Naver Pay, allowing users to earn or use CJ ONE points at various offline affiliates like Olive Young, CGV, and Tous Les Jours through the Naver Pay platform.