Classys advertising campaign surpasses 20 million views

Classys, a global medical aesthetics company, announced that its new advertising campaign, ‘Are You Ready to UP?’, has surpassed 20 million cumulative views on major YouTube videos within approximately one month.

Departing from traditional methods that rely heavily on celebrity models, the campaign focuses on relatable, everyday self-care scenarios. Following an initial ‘General Version’ and a ‘Summer Vacation’ installment, the company released an ‘Office Worker’ version on September 1, depicting individuals utilizing lunch breaks for personal care.

The campaign has seen significant traction across YouTube, Instagram, and Netflix, recording approximately 15 million views in August alone. To extend this digital momentum, Classys is expanding into offline channels, including subway stations and office media in major business districts such as Seocho, Gangnam, and Euljiro in Seoul.

Classys plans to release new content monthly through the end of the year, with upcoming themes including ‘Management Routine’ in October, ‘Wedding Guest’ in November, and ‘Blind Date’ in December. These releases will be accompanied by social media engagement events to strengthen brand preference and emotional connection with consumers.