Claudio Basualto releases new entrepreneurship guide

Claudio Basualto Muñoz has released a new book titled ‘365 Días para Emprender con Propósito’, presented by Universo de Letras. The work aims to redefine entrepreneurship by integrating business intelligence with personal development, philosophy, and neuroscience.

Designed as a daily companion rather than a linear text, the book provides reflections and practical exercises to help readers transform aspirations into concrete projects. Basualto utilizes tools such as Problem/Solution Fit alongside positive psychology to help entrepreneurs manage uncertainty, build resilience, and develop conscious leadership. The author emphasizes the importance of maintaining business direction connected to personal values and well-being amidst rapid technological changes and the rise of artificial intelligence.

Basualto, a Chilean entrepreneur and academic with ties to the Universidad de Concepción and the Universidad del Desarrollo, will present the book on September 22 at the Casa del Libro de la Rambla.