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Clera Cera skincare brand launches at Guardian and Mannings
Guardian and Mannings have launched Clera Cera, a new science-led dermatological skincare brand specifically designed for Asian skin. The product range consists of nine items intended for everyday use.
Developed in collaboration with experts from Singapore’s National Skin Centre, a member of NHG Health, the brand utilizes a Skin Barrier Resilience System. This system combines Derma-Clera™, which is powered by Cynanchum Atratum (Bai Wei) extract, with five skin-identical ceramides to replenish, repair, and relieve skin.
The brand aims to address specific environmental and biological factors, such as heat, humidity, and pollution, which can impact the skin barrier. The development process included listening sessions and usage tests involving more than 18,000 consumers across five Asian markets.
Entities
Clera Cera · Guardian · Mannings · NHG Health · National Skin Centre