Cleveland Cavaliers coach supports NBA Europe initiative

Cleveland Cavaliers head coach Kenny Atkinson has expressed strong support for the NBA Europe project, suggesting the initiative could significantly benefit the European basketball landscape. Speaking at the Basketball Without Borders Next Up camp in Istanbul, Atkinson highlighted that a partnership between the NBA and FIBA would allow the league to better evaluate European talent and build stronger ties with local clubs.

Atkinson noted that the presence of the NBA brand in Europe could drive economic growth and provide players with increased financial opportunities and professional development under the NBA umbrella. He stated that he sees no disadvantages to the prospect, believing it will bring the league closer to European players and clubs.