CLEVO launches Roblox farming game to educate children

CLEVO, a UHT milk brand under PT Garudafood Putra Putri Jaya Tbk, has launched ‘CLEVO World: The Hardest Farming Game’ on the Roblox platform. Launched in Jakarta on September 10, 2026, the interactive experience is designed to introduce children to various professions through role-playing.

In the farming zone of the game, players simulate agricultural production processes and must develop strategies to protect crops from challenges such as weather anomalies and pest outbreaks. Ari Windrayanto Purwito, Brand Equity Director at Garudafood, stated that the initiative aims to build a personal connection with children and young families by utilizing digital spaces they are familiar with, while encouraging exploration and socialization through imaginative play.