CLIA launches luxury cruising theme for Cruise Month

The Cruise Lines International Association (CLIA) has introduced the fourth and final weekly theme for its October Cruise Month campaign, focusing on luxury cruising. The initiative highlights the expanding variety of high-end travel experiences, characterized by contemporary ship design, fine dining, and authentic cultural engagement.

Joel Katz, CLIA Executive Director in Australasia, noted that luxury cruising represents a significant growth area in the travel sector. He stated that cruise lines are investing heavily in sophisticated new vessels and customized experiences to meet traveler demand for more intimate connections with destinations.

The #LoveCruise campaign includes an extensive social media presence across Facebook, LinkedIn, and Instagram to reach both new and experienced cruisers. CLIA is also supporting its certified travel agent members with specialized toolkits and training webinars to assist in planning client travel.