ClickNi Conference 2026 explores media survival in the digital age

The ClickNi Conference 2026, held at the Science and Technology Park in Niš, gathered over 700 participants and 50 panelists to discuss the future of media, technology, and business innovation.

During the event, Slađana Ostojić, director and editor-in-chief of TV Zona Plus, addressed the digital transformation of journalism. She emphasized that while television and radio will not disappear, they must adapt to technological innovations and changing audience habits to survive. Ostojić noted that media outlets must utilize social media, digital platforms, short-form video formats like reels, and YouTube to reach newer generations.

Beyond media, the conference focused on artificial intelligence, business digitalization, and entrepreneurial trends. The event also featured discussions on personal and professional development, marketing, and economics, including a notable promotion of robotics.