Clogau launches 10,000 poppy pins to support Army charity

Welsh jewellery brand Clogau has launched 10,000 limited-edition poppy pins as part of its 2026 Remembrance campaign. The initiative aims to break previous fundraising records for the Army Benevolent Fund (ABF), which supports serving soldiers, veterans, and their families facing financial hardship, injury, or illness.

The Bodelwyddan-based company, known for using rare Welsh gold, has already raised nearly £130,000 through this initiative. Managing Director Ben Roberts stated that the response to the pins has been “phenomenal” and expressed the company's goal to reach a new fundraising high through the latest collection, which is available both online and in stores.