Cloud data storage acts as a defense against natural disasters

Carla García, Director of New Business at Zoho in Latin America, emphasizes that cloud-based data storage serves as a critical defense against natural disasters and global crises. She notes that physical data centralization creates significant vulnerabilities, as events like floods, fires, or earthquakes can destroy infrastructure and lead to business failure if data is not properly backed up.

To ensure business continuity, García suggests that companies must move from reactive postures to continuous resilience strategies. This involves utilizing unified cloud platforms with their own infrastructure and international redundancy to protect the ability to operate, invoice, and serve customers during disruptive events.