Cloudflare and Microsoft launch tools to track AI assistant visibility

Cloudflare has expanded its Answer Engine Optimization (AEO) Suite with the release of the AEO Visibility Dashboard. The tool is designed to allow brand marketers to see how AI assistants cite, mention, and rank their businesses when responding to consumer queries. By operating at the network layer, Cloudflare observes actual crawl and referral activity across millions of sites, providing data on whether a brand is being recommended or skipped by AI systems.

Separately, Microsoft Clarity has introduced features to distinguish between branded and non-branded AI queries. This allows users to track