Club Med and Alagev host second edition of Eventos In Off

The second edition of Eventos In Off, organized by Alagev in partnership with Club Med, took place at the Club Med Lake Paradise resort in Mogi das Cruzes, Brazil. The event focused on the evolution of the corporate events market, emphasizing live marketing, wellness, and human connection as ways to provide value that digital platforms cannot replicate.

Panel discussions featured executives from major companies, including Nubank, Magalu, and WTorre. Participants discussed the importance of translating a brand’s digital DNA into physical experiences and the logistical challenges of balancing creative ideas with operational realities. The event’s structure was informed by participant feedback to address specific market gaps and industry trends.