CNN and Google partner on generative AI integration

CNN has entered into a multi-year strategic partnership with Google to investigate the application of generative artificial intelligence in news discovery and audience engagement.

Under the terms of the agreement, CNN will provide enhanced content rights to support the development and experimentation of new features within Google products. The collaboration is designed to explore how generative AI can connect users with journalism while ensuring CNN receives appropriate compensation for the use of its intellectual property.

Sam Felix, CNN’s Senior Vice President of Strategic Partnerships and Business Development, stated that the deal aims to unlock new pathways for audience access while safeguarding the organization’s unique content. The move is part of a broader AI strategy by CNN to embrace emerging technologies and establish commercial partnerships with industry players while prioritizing the protection of its journalistic assets.