Co-op unveils 2026 Christmas range and brand platform

Co-op has unveiled its 2026 Christmas food and drink range, which will be available across its 2,400 stores and online. The festive selection includes party food, snacks, sandwiches, and gifting options. The retailer emphasized its commitment to responsible sourcing, noting that its own-brand range uses 100% British meat to support local farmers and maintains long-standing Fairtrade standards.

In conjunction with seasonal shifts, Co-op is also advancing its ‘Pop to Co-op’ brand platform. Marketing Director Sam Walker stated that the campaign aims to demonstrate value and ease for consumers, specifically targeting missions such as ‘top up food shops’ and ‘meal for tonight.’ The platform seeks to address consumer concerns regarding value and affordability during periods of rising costs.