Coahuila 1000 Desert Rally generates 75 million pesos

The 2026 Coahuila 1000 Desert Rally generated an estimated 75 million pesos in economic impact across the Laguna, Southeast, and Central-Desert regions of Coahuila, according to Cristina Amezcua González, the Secretary of Tourism and Development of Magic Towns.

The event contributed to significant visitor mobilization and economic activity in participating municipalities. While final hotel occupancy figures are still being processed, some Magic Towns reported up to 100% occupancy during the period, bolstered by concurrent activities such as the Grape Fair and various gastronomic and sporting events.

In the competition, Mauricio Reynoso was crowned the overall champion and winner of the Pro Moto category. After a review of timing, GPS records, and route controls, Reynoso was officially recognized as the fastest pilot of the edition. Other category winners included Emilio Velázquez in Rookie Moto, Leonicio Reynoso in Sportsman Moto, and several winners across various automobile and UTV classes.