Coca-Cola and Kafeterija announce new partnership

The Coca-Cola system in Serbia and Kafeterija, a major regional cafeteria chain, have launched a partnership to make selected beverages available at more than 70 Kafeterija locations across Serbia and Montenegro.

Customers will have access to Coca-Cola, Coca-Cola Zero, Fanta, and Rosa water, with Sprite and Coca-Cola Zero Zero expected to join the selection in the future. In line with sustainability goals, a portion of the portfolio will be offered in returnable packaging within the Kafeterija network in both countries.

The collaboration aims to expand beverage variety for consumers while supporting the growth of the Kafeterija brand through joint marketing initiatives and increased product availability.