Coca-Cola and Pepsi confront viral ad stunt and 7‑Eleven soda launch

Pepsi posted a mockumentary‑style video on its social‑media channels that parodied Coca‑Cola's newly unveiled global visual identity. The clip showed two identical Pepsi logos being examined before a caption read, "If it's not broken, fix it," referencing Coke's redesign announced on July 20, which retained the classic logo, enlarged the vertical layout, revived the Dynamic Ribbon motif and introduced a new typeface.

In the United States, convenience‑store chain 7‑Eleven rolled out a private‑label carbonated‑beverage line under its 7‑Select brand. The new range – Cola Classic, Orange Soda and Lemon‑Lime Twist – is priced at $1.99 for 20‑oz bottles and is marketed as a low‑cost alternative to Coca‑Cola, Pepsi, Sprite and similar drinks. The products are initially available in 7‑Eleven, Speedway and Stripes stores.