Coca-Cola appoints Rob Gehring to lead North America operations

The Coca-Cola Company has appointed Rob Gehring as the president of its North America operating unit, effective December 1, 2026. Gehring, who most recently served as the CEO of Americas for Monster Energy Company, succeeds John Murphy, who has held the position on an interim basis since August.

Gehring returns to the Coca-Cola system with extensive industry experience, having previously held various leadership roles at Swire Coca-Cola, including president and CEO. His career also includes serving as the Global Chief Sales Officer for The Hershey Company and managing Coca-Cola’s Walmart global team.

Coca-Cola CEO Henrique Braun described Gehring as a “transformational leader” with deep operations experience. This leadership change occurs as the company continues executive shifts under Braun and moves forward with a $10 billion investment in its U.S. infrastructure through 2030.