Coca-Cola Brasil announces sustainability and social initiatives for Rock in Rio

Coca-Cola Brasil has announced new sustainability and social impact initiatives for the Rock in Rio 2026 festival. To manage waste, the company is implementing reusable cups and digital ecopoints for cans. Through a partnership with Coca-Cola Andina and the National Association of Recyclable Material Collectors (ANCAT), the company aims to ensure all waste from its products is responsibly processed.

On the social front, Coca-Cola Brasil is supporting the hunger combat campaign ‘Um Mundo Melhor é Um Mundo Sem Fome’ in partnership with Ação da Cidadania. The company has contributed R$ 100,000 to facilitate engagement at a dedicated space within the festival. This initiative seeks to help reach a goal of collecting the equivalent of 2 million meals by September 13. The mobilization will continue after the event through the ‘Fans For Change’ charity auction.